Welcome to NAAMA’s Privacy Notice. We respect your privacy and are committed to protecting your personal data.
Welcome to NAAMA’s Privacy Notice. We respect your privacy and are committed to protecting your personal data.
This Privacy Notice explains how NAAMA ("we", "us", or "our") look after your personal data when you visit the NAAMA website (“Website”), or one of our studios, and tells you about your privacy rights and how the law protects you. It also describes your data protection rights, including a right to object to some of the processing that NAAMA carries out. More information about your rights, and how to exercise them, is set out in the following.
Last updated: September 2023
Important Information About NAAMA
The Data We Collect About You
Why We Use Your Personal Data
Sharing Your Personal Data
Retaining Your Personal Data
Your Legal Rights
Other Important Information
US Data Rights
1. IMPORTANT INFORMATION ABOUT NAAMA
1.1 PURPOSE OF THIS PRIVACY NOTICE
The Privacy Notice applies to you if you are a NAAMA client, but it also applies if you are simply visiting our Website, interacting with us on social media, writing us an email, subscribing to our newsletter, or participating in one of our events.
We also may provide you with additional information when we collect personal data, where we feel it would be helpful to provide relevant and timely information.
2. THE DATA WE COLLECT ABOUT YOU
When you visit our Website or studio, or otherwise interact with us, NAAMA may collect, use, store and transfer different kinds of personal data about you. The types of personal data we collect from you are listed below, and depend on the type of relationship you have with us. If you are interested in how we use the various types of personal data, please see Why We Use Your Personal Data at Section 3.
Identity Data: such as your first name, last name, username or similar identifier, title, date of birth, and gender
Contact Data: this includes your billing address, email address, and telephone number
Financial Data: such as your bank account or payment card details
Marketing Data: such as preferences in receiving marketing from us and our third parties
Profile Data: including details of any appointments you attend, purchases you make, and any queries, comments, or complaints you send us in relation to our business relationship
Social Media Data: including details of your social media accounts, in instances where you follow or interact with us on social media, or use your social media accounts to create an account on our website
Health Data: given the medical nature of tattoo removal, we may need to collect medical information or doctors' notes related to your procedures
Racial and Ethnicity Data: we require information regarding your skin type and ethnicity, which may include photographs of your tattoo(s) or other parts of your body
Website Analytics Data: such as information about how you use our Website, links you click on and pages you visit, time zone, browsing behavior and device type
Technical Data: internet protocol (IP) address, login data, browser type and version
We collect most of this information from you directly. For example, data is collected from forms completed by you on our Website or at our studios; obtained from your passport or other identity documents; from correspondence with you; or through interviews, meetings or interactions with us on social media. We also collect some information about you from other people or organizations: we collect information from your doctor or other medical teams if necessary before we carry out any tattoo removal procedure, as well as from publicly available sources, such as search engines.
3. WHY WE USE YOUR PERSONAL DATA
We collect, use and store your personal data for the reasons set out below:
Where the processing is necessary for us to enter into or administer a contract with you:
providing tattoo removal services
registering you as a new or potential client and contacting you about the services and procedures that you have requested from us
Where necessary for NAAMA’s legitimate interests, as listed below, and where our interests are not overridden by your data protection rights:
as required to manage our business, including: to deliver high levels of client care and ensure that we provide quality services; and developing our brand and marketing strategy
growing our professional network of tattoo artists, dermatologists and other professionals who may like to receive referrals from us
management of our IT systems and infrastructure, including improving and running our Website. We aim to ensure that content from our Website is presented in the most effective manner for you and for your computer or mobile device
sending you relevant stories or promotional information about our services where you have not previously opted out of receiving this information. For more information on our marketing activities, please see Marketing at Section 4 below
improving our services when you provide feedback for audit purposes
protecting our legitimate business interests and legal rights, including use in connection with legal claims, compliance, regulatory, auditing and investigative purposes (including disclosure of such information in connection with legal process or litigation) and other ethics and compliance reporting requirements
Where we process personal data on this basis, then – as required by data protection law – we have carried out a balancing test to document our interests, to consider what the impact of the processing will be on individuals and to determine whether individuals’ interests outweigh our interests in the processing taking place. You can obtain more information about this balancing test using the contact details at Section 10.
Where necessary to comply with all legal obligations, such as:
tax law and similar obligations
health and safety obligations
responding to court orders, subpoenas or other legal processes with which NAAMA is required to comply
complying with legal, regulatory and other requirements under EU or Member State laws
With your consent:
we collect pictures of your tattoo for use when you inquire about our services
we use your pictures for sharing on our Website alongside your personal data on social when you interact with third-party social networking features to serve you with advertisements and engage with you on third-party social networks
we collect feedback when you complete surveys where you have opted in to receive these electronically
we collect health data from your doctor if necessary before we carry out tattoo removal procedures
using your personal data where it cannot be anonymized to conduct medical research on how to improve our medical devices and lasers, or to study how tattoo removal can improve body image or wellbeing
We may provide you with more specific notices for some of the processing described above and, if we require your consent, we will ask for this at the time we collect your personal data.
We provide you with an opportunity to express your preferences with respect to receiving marketing communications from us, and for us to share your personal data with trusted partners for their direct marketing purposes. If you wish to update these preferences, you can submit a request by contacting us using the contact details in Section 10. To opt out of receiving our email marketing communications, you can also follow the 'unsubscribe' instructions provided in any messages you receive from us.
5. SHARING YOUR PERSONAL DATA
We will only share personal data where doing so is permitted under data protection law. If this is the case, we may share your personal data with the following parties:
Service providers who provide NAAMA with IT and system administration services. Third parties that process personal data on our behalf are required by contract to implement safeguards that are no less protective than those implemented by us in order to protect any personal data they receive from us. Third-party service providers are further prohibited from using the personal data for any purpose other than to perform the services as instructed by NAAMA
Professional advisers including our lawyers, bankers, auditors and insurers
Regulators and Government Agencies, including HMRC and US tax authorities, regulators and other authorities
Members of our corporate group
In the event that NAAMA is sold or integrated with another business, your details may be disclosed to our advisers and any prospective purchaser's advisers and will be passed to the new owners of the business
6. INTERNATIONAL TRANSFERS
NAAMA operates around the world. Therefore, we may share your personal data with our employees or other partners outside of the US, but only when doing so is necessary for the purposes mentioned in this Privacy Notice.
7. RETAINING YOUR PERSONAL DATA
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. Generally, your personal data will be kept for 6 years after your tattoo removal procedure or otherwise from your last interaction with us. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe that we may need to enforce our legal rights (for example, a lawsuit against us).
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
Please contact us if you have any questions regarding data retention.
8. YOUR LEGAL RIGHTS
You have the right to ask NAAMA for a copy of your personal data; to correct or delete your personal data; restrict the processing of your personal data; and to obtain the personal data you provide in a structured, machine-readable format. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we do not have to process the data to meet a contractual or other legal requirement). Where we have asked for your consent, you may withdraw consent at any time. If you ask us to withdraw your consent to us processing your data, this will not affect any processing that has already taken place at that time.
These rights may be limited, for example if fulfilling your request would reveal personal data about another person, if you ask us to delete information that we are required by law or have compelling legitimate interests to keep. If you have unresolved concerns, you have the right to complain to a data protection authority.
9. OTHER IMPORTANT INFORMATION
9.1 THIRD-PARTY LINKS
Our Website includes links to other websites and applications, including links to social media. Clicking on those links may allow third parties to collect or share data about you. NAAMA does not control these third-party websites, and we are not responsible for their privacy statements. We encourage you to visit the privacy statements for every website you visit.
9.2 CHANGES TO THE PRIVACY NOTICE
We keep our Privacy Notice under regular review. Any changes we make to this Privacy Notice in the future will be uploaded to the Website. We will provide you with a new privacy notice when we make any substantial changes. We may also notify you in other ways from time to time about the processing of your personal data.
10. CONTACT DETAILS
NAAMA has appointed a Data Protection Officer (DPO) and may be reached:
by using the following email: DPO.NaamaStudios@twobirds.com
by mail at the following address: Bird & Bird DPO Services SRL, Avenue Louise 235 b 1, 1050 Brussels, Belgium
NAAMA Studios Limited is the data controller of your personal data. You may contact NAAMA by emailing email@example.com
11. US Data Rights
Our US clients benefit from the following additional rights:
The right to request information about the categories and specific items of information collected about themselves, as well as information about the sources of said information and any potential third parties it may be shared with.
The right to request information about how that information might be disclosed to third parties.
The right to request that your personal information is deleted.
The right not to be discriminated against for voicing or exercising these rights.
The New York Privacy Act:
More information can be found here.
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