About us

How it all started

In the 2000s a group of renowned physicists at Princeton University discovered a breakthrough way of removing ink from the skin. For the first time ever, they were able to quickly and effectively remove multi-colour tattoos without causing lasting skin damage.
We've been working over the last 4 years carrying out clinical trials and further developing this remarkable technology to bring it to people everywhere.

Our mission

We want to change the perception that a tattoo is always “for life”. We want to take away the fear, shame and regret associated with tattoo removal - and replace it with freedom, body positivity and personal evolution.
We founded NAAMA™ to help people everywhere express themselves freely through body art – as the person they are today – without fear of future regret. It’s not just about making change possible; it’s about making change exciting and empowering. Part of living life to the fullest.

Laser beam

Breakthrough technology

Superior laser technology no one else has. Faster, gentler, skinsafe.

World-leading expertise

Bespoke treatment plans for every customer, and the highest standard of care.

Luxury studio experience

A first-of-its-kind space that’s full of extra touches to make you feel at home.

Evolution, not regret

A community of customers and tattoo artists focused on personal evolution, not regret.

Meet our experts


Consultant Dermatologist

A Consultant Dermatologist who practises for the NHS as well as on Harley Street, Dr. Worsnop is actively involved with the national British Association of Dermatology and is a member of the Royal College of Physicians.


Laser Protection Advisor

Dr. Godfrey Town Ph.D. is a UK registered Clinical Technologist and RPA2000 certificated Laser Protection Adviser specialising in the comparative measurement of intense pulsed light (IPL) and laser devices and has published twenty-six scientific and clinical papers in peer-reviewed journals. He holds an Expert Witness Certificate from Cardiff Law School specialising in laser injury cases and is a long-time active member of EADV, ASLMS and the UK BMLA.


Consultant Dermatologist

Dr. Taghipour completed her training in Dermatology in the Oxford deanery, and holds a medical doctorate from King’s College. She is a lead Physician at the Whittington Health NHS Trust, teaches at UCL, has authored a number of published papers and lectures internationally.


Studio Director

Melina has a Bachelor’s degree in Social Communication and more than 10 years of experience at high-end member’s clubs (such as Soho House and Maggie & Rose) delivering the highest possible standard of customer service and care. Since joining the business, Melina has supported the launch of our London studio, heading up recruitment of studio staff, managing the front of house and day-to-day studio operations.


NAAMA™ Consultant

Verity studied Sport & Exercise Science before training in the Aesthetics industry, earning a VTCT level 3 in Advanced Beauty Techniques. She’s has built up a wealth of laser knowledge in her 7 years within the industry and holds the Core of Knowledge laser certificate. Verity is passionate about building strong relationships with her clients, and works closely with them to achieve the best possible results.


NAAMA™ Consultant

Rebecca has over a decade of experience within beauty and aesthetics. She began her career, after qualifying with an ITEC Advanced Level 3, working as a beauty therapist before transitioning into aesthetics. Rebecca climbed the ranks at an aesthetics start-up, gaining Level 4 Laser Core of Knowledge in 2016. She recently moved to London to join the NAAMA™ team and is passionate about helping people feel comfortable in their own skin.


NAAMA™ Consultant

Iris has 11 years experience in the beauty industry, specialising as a facialist. She holds a Level 4 Laser & IPL qualification and has worked with different kinds of lasers for a number of years. Iris loves all things skin and tattoos (she has several herself) and is passionate about making people feel good about themselves. She never stops learning and furthering herself, and is currently studying acupuncture alongside her customer work at NAAMA™.


NAAMA™ Consultant

Hannah trained as a beauty therapist 17 years ago, achieving an NVQ level 5 as well as gaining HND in Beauty & Salon Management and a BTEC in Beauty Therapy Science. She worked in the beauty and skin industry for over a decade, specialising in anti-ageing skin treatments and laser hair removal. After a short hiatus working for her family’s business, Hannah was drawn back to working hands-on with customers, and began NAAMA™’s extensive training programme (which she passed with flying colours).


Front of House

Ellie has just graduated from the University of Nottingham with an honour’s degree in Philosophy. She comes to NAAMA™ with a breadth of customer service experience, an abundance of enthusiasm - and a friendly face to greet any apprehensive customers! Ellie looks after all things Front of House: covid measures, health forms, drinks and coffees, and of course making sure our studio is always looking its best.

Get in touch


Mon - Fri, 9am - 8pm
Sat, 10am-6pm
Sun, Closed


109 Great Portland St

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